Hello friends! I hope you are not just making money in what you do? it is important to make money but I think more importantly about making impact or leaving lasting impressions in the heart of the people i meet rather than just collect their money. You never can tell. The reason you will be able to collect my money at another time may not be because you are the only one who deserves it but may be you are the only one who has touched my heart. 

I guess you have found a reason to make noise about your business following my last article. This time I do not want you to just make noise about your business but I want you to make sure you keep the people who heard the noise about your business. You need to keep them because you need to keep making the noise about your business into their hears but that is not the only reason you need to keep them.

Making noise without result is as good as waste of time and waste of resources. I once heard a pastor, Pastor Siyanbola, say that there are two kinds of wasters and that they are the wanderers and the squanderers. They both are wasting something but the difference is that the wanderer is wasting time while the squaderer is wasting resources.

Making noise about your business and remaining inaccessible is as good as being both a wanderer and a squanderer at the same time. What is this business accessibility all about. It’s simply about your availability to the people who need your service or product. Availability in this context is not just about opening a business in an office and expecting people from all walks of life to troop in at any point in time. A lot of people do publicity and don’t get results for their publicity simply for one reason. How can you advertise without a feedback forum? How can you publicize a product or service and not tell the people how to reach you?

How can you do business with people and still be restricting who gets your complimentary cards or phone numbers and addresses. If you are to continue doing this I bet you will never really be able to tell the real person who needs your complimentary cards so you might just keep giving it to the wrong people no matter how big they look if you keep selecting who gets your card!

When I go to places to speak I boldly put my phone numbers on the articles that would be distributed because I may not have the time to make the necessary noise but I sure have the opportunity. When people see the sign posts of your organization or any sticker belongin to your organization in any place I can easily tell you that nothing disgusts them as much as realizing there is no way they can get back to you after reading a very fascinating appeal from your advert copy writers or Public Relations’ consultant.

The only effective way known till date in doing business with results is not only to have your business advertised but to advertise where you can be found for transactions. So long as you keep advertising your business, keep advertising your emails, phone numbers, fax, postal address and office address.

Do not forget that the reason you are advertising is because you want to be reached and you want to sell your product or service so do it now.

Lest I forget to advertise  my contacts, look at this: Fola Daniel, business consultant and motivational speaker. +234 805 247 2448,   +234 703 790 7851,  tok2daniel@yahoo.com

Fola Daniel Adelesi

You can also call this:

How to do Publicity

Publicity while you are sleeping

Strategic Branding

Business Introduction …

I am going to bug you with all those professional terminologies that get you more confused than you were when you started out on the search for how to promote what you do. This is not just about promotion. It’s about noise and believe me it’s the group that makes the loudest noise that gets all the crowd and most times all the money.

The noise I am talking about here is not in opening your mouth to scream at someone else about what you do but here’s the strategic noise:

1. How many cars do you see daily? Do you know how far they go on daily basis? How many stickers with business names and pictures do they carry? If you can’t answer these questions then you are already missing an opportunity to make noise about what you do.

Thousands of cars are at the motor parks daily. Thousands of people will go there to board them to their places of work. You read the inscriptions on these cars and you admire the pictures on them so why is your business inscription, logo, name or picture not one of those stickers that you read on moving vehicles? Why are your stickers not on:

- doors of vehicles?

- doors of offices?

- door posts of cybercafe?

- door posts of coffee shops?

- door posts of grocery stores?

- door posts of salons?

- door posts of restaurants?

- door posts of hotels

- in between the newspapers/magazine before the vendor starts selling?

-door posts of boutiques?

- the lecturer’s office?

-the catalogue of automobiles

-inside free newsletters/magazines

- at the door post of the post office

- souvenirs in churches and public gatherings – conferences, seminars, workshops …

And you know the good thing about the stickers is that once some of them stick it will take an eternity to remove them! One sticker will be seen by thousands of different people in different places at different times. It does not even matter if you are sleeping or you are awake. That is how to publicize what you do while you are sleeping. The Stickers cannot talk but they say a whole lot for you!

hey! I will not say everything now! Come back and read the rest here!

Fola Daniel Adelesi

234 805 247 2448

234 703 790 7851

One of the most important questions that we need to ask at the moment is if we really understand the meaning of courage despite the fact that the dictionary defines it and we all seem to be able to identify it when we see it.

You wake up everyday hearing about taking courage to do somethings and you find people who have enough courage to get out of the house to look for jobs. Some seem to have the courage to remain where they are and not the courage to go where they really need to go. Some seem to have the courage to shout and others have the courage to smile in the face of adversity. When everything is obviously wrong some have the courage to hope. When it never looks like anything will work some have the courage to keep working.

I am beginning to feel like someone who knows what it means to be courageous but I have gotten into some serious situations that leave me with the question of where to place myself. There are times I do not think I have the courage to call myself a courageous person and I still do not have the courage to call myself a fool. So what then is courage. Is it about the strength to do something?

Could it be that that the right way to explain courage is to say that it is the ability to do something? If it is about abilities or what you do and what you refuse to do then I think we need to change our line of thoughts. In some cases of life I would like to define courage as the ability to keep quiet. In some phases of life I should say that courage is the ability to keep looking at what you see even without an understanding of the meaning of what is obvious. In this context courage would mean the ability to talk about what you see and not what is obvious.

I used to think I have courage because everyone seemed to define courage using the word “boldness” but then I get into some phases and realized that boldness is not synonymous to courage because you can better explain courage as facing what scares you without expressing your fears!

In the bid to help you better on this you need to admit that the so called courageous people could be the most fearful people but rather than express their inner fears they act or simply do not act so that their fears will not be obvious.

In my own words, courage is not boldness but the ability to go on without expressing fear even though the fear is somewhere inside you.

Fola Daniel Adelesi

+234 805 247 2448

+234 703 790 7851

When things are rosy we all have the courage to talk about the things we think we can do and the things we think we cannot do. The irony of it all is that we seldom talk about the things we think we cannot do and most time over exagerate the capacity we have for the things we think we can do. It goes on and on for some time until life wants to teach us one of its numerous lessons.

You probably have an idea of what I am talking about if you are a salesperson who has bragged about being able to sell about 1000 products and you are barely selling 200 products a few days to the deadline. The one that particularly resonates with me as a public speaker is when I get on stage and begin to scream, ‘don’t give up. It’s not over until its over’ but deep down inside of me I need the motivation that I am giving to the people who are listening to me and in many cases I think I need the motivation more than they do.

Sometimes your dad asked you to forget about something not because it was a bad idea to discuss it but it was really difficult to admit that you asked a question that would require racking your brain for ages almost without and answer or better still get more confused with the answers you are going to get.

Some people will never take a break in their places of work not because they do not have money for launch but they hide under the cover of “too many things to do – busy schedule” to shy away from that inner weakness that problems has made out of them because the real problem is that they live with people but they are not just isolated but “distantly isolated” from the people that seem so close.

As for you who think you are really strong, I may not have touched on the things bogging you but you know you are a strong man breastfeeding on “eating away your problem.” The reason you had to eat was not because you were hungry but because you got so bitter with yourself.

We all walk around pretending things are fine especially because we have some great clothings to help with the camouflaging all of the time. I have, over and over again, been a motivator who needs motivation.

You will be suprised that many of the men that parade biceps and broad chest are actually shying away from their inner emotional imbalance and they need some physique to make everybody think that they are strong. My problem now is that someone who is weak has forgotten or does not even know that it is a weakness to have a weakness and try cover it up with activities that can’t drive it away but rather get you deeper in the mess.

Fola Daniel Adelesi.